ABOUT
I am a copywriter and editor with a knack for translating raw ideas into powerful prose. I give taut text power and turn loose language into expressive essentials. I am an expert at customizing tone to complete the bridge between brand and audience while keeping the message center stage. I hold a B.A. in English from Princeton University and bring over two decades of professional and creative experience to all the work I do. I specialize in composing treatments, promotional decks, advertising campaigns, business plans, executive summaries, website content and even hit songs. I’m also a bit of a name maven, creating compelling titles for everything from coffee shops, to malls, to record companies and bands. Examples of my work can be found in the blog entries below, and you can view my CV here.
NEED A WRITER TO:
- Write treatments for commercial & video directors
- Ideate and compose promotional decks
- Create advertising copy for print, web, video or TV
- Dream up the perfect name for your business
- Synthesize a concept into a cohesive business plan
- Blog, tweet or write website copy
- Execute email campaigns
I am available on a project basis or as an ongoing consultant.
CONTACT: JeremyToback+gmail+com
The Subway and McDonald’s treatments I recently wrote for Chelsea just awarded, as did GE for HSI. Just finished Dodge for HSI and Honda for The Directors Bureau as well.
I’ve just completed Chase & Jack Daniels treatments for Jeff Preiss at Epoch, Patron for Original, as well as a P&G proposal and MD Anderson treatment for Chelsea.
Recently written treatments have resulted in awarded Chrysler and Always jobs for Chelsea Pictures, + Lexus & Safeway for Mirada.
I wrote the copy and treatment for director, Michal Muller, who just shot this Billabong spot.
+ You can download my Google treatment for Guillermo Del Toro’s company, Mirada, & director, Mathew Cullen.
You can download this treatment for Vodacom / M-Pesa in Africa here.
Ron Hamad just shot the Great Wolf Lodge spot that resulted from this treatment. Download the treatment here.
Romp Media came to me with an idea for a campaign for Timberland boots, and I took the raw concept, created the tag line and composed the deck language that won the business for them. I then created all the copy for the following Timberland spots, which Romp Media produced.
“Timberland Takes You There” - Snow
“Timberland Takes You There” - Music
I have an essay in the new lauded collection, The Moment, from Larry Smith of Six Word Memoirs.
Download a treatment I composed for director, Ron Hamad, here.
Download the Siggis “How Do You Say Skyr” deck I crafted the copy for here.
Download a Chevy Cruze deck I wrote here.
Music To Evolve To
As co-founder of Ajna Music, I executive produced all the music, took out the trash, and executed all the promotional copy. The tag, Music To Evolve To, punctuated our ads in magazines like Yoga Journal and Breathe, and established Ajna as a go to source for progressive yoga music.
